1. Local  Character  and  Prosperity
In  an  increasingly  homogenized  world,  communities  that  preserve  their  one of a kind  businesses  and  distinctive  character  have  an  economic  advantage.
2. Community  Well Being
Locally  owned  businesses  build  strong  communities  by  sustaining  vibrant  town  centers,  linking  neighbors  in  a  web  of  economic  and  social  relationships,  and  contributing  to  local  causes.
3. Local  Decision Making
Local  ownership  ensures  that  important  decisions  are  made locally  by  people  who  live  in  the  community  and  who  will  feel  the  impacts  of  those  decisions.
4. Keeping  Dollars  in  the  Local  Economy
Compared  to  chain  stores,  locally  owned  businesses  recycle  a  much  larger  share  of  their  revenue  back into  the  local  economy,  enriching  the  whole  community.
5. Job  and  Wages
Locally  owned  businesses  create  more  jobs  locally  and,  in  some  sectors,  provide  better  wages  and  benefits  than  chains  do.
6. Entrepreneurship
Entrepreneurship  fuels  America’s  economic  innovation  and  prosperity,  and  serves  as  a  key  means  for  families  to  move  out  of  low wage  jobs  and  into  the  middle  class.
7.  Public  Benefits  and  Costs
Local  stores  in  town  centers  require  comparatively  little  infrastructure  and  make  more  efficient  use  of  public  services  relative  to  big  box  stores  and  strip  shopping  malls.
8.  Environmental  Sustainability
Local  stores  help  to  sustain  vibrant,  compact,  walkable  town  centers which  in  turn  are  essential  to  reducing  sprawl,  automobile  use,  habitat  loss,  and  air  and  water  pollution.
9.  Competition
A  marketplace  of  tens  of  thousands  of  small  businesses  is  the  best  way  to  ensure  innovation  and  low  prices  over  the  long term.
10.  Product  Diversity
A  multitude  of  small  businesses,  each  selecting  products  based,  not  on  a  national  sales  plan,  but  on their  own  interests  and  the  needs  of  their  local  customers,  guarantees  a  much  broader  range  of
product  choices.

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