Tax-Smart Exit Strategies… But At What Cost?

Lately, we’ve noticed an uptick in marketing materials flooding the inboxes of property managers and owners alike. The message? Sell now. Exit smart. Get out while you still can.

Take a look at the image above—another “Tax-Smart Exit Strategies” live stream, encouraging rental property owners to explore their options for selling, hosted by a CPA who’s no doubt seeing a surge in clients looking for the exits.

Why is this happening? It’s not just about taxes. It’s about politics.

In today’s political climate, especially in California, property owners are feeling squeezed by a growing push for Rent Control measures. While marketed as tenant protections, these policies are often extreme and one-sided, placing heavy burdens on property owners. We’re hearing from clients who feel like they’re no longer in control of their own investments—and frankly, many are considering throwing in the towel.

Rent control isn’t just a buzzword—it’s becoming reality in cities across the state, and the ripple effect is being felt even in communities where it hasn’t passed yet. Property owners see the momentum, the public pressure, the uncertainty—and they’re getting nervous.

At 36 North Properties, we’re here to help you cut through the noise. Selling may seem like the only option, especially when you’re getting emails, ads, and invites like the one above. But before you make any decisions, consider your long-term goals and get clear on your property’s value—not just now, but in the years ahead.

Our job is to help you navigate through turbulent times—whether that means helping you stabilize rents, attract great tenants, or manage the complexities of new regulations.

Yes, rent control is a challenge. Yes, the political climate feels hostile to property owners. But with the right strategy and support, you can still succeed in this market.

Thinking about selling? Let’s talk first.

We’re here to give you honest advice and help you explore every option.

Hire Us. We Are the Best.

Visit us at www.36northpm.com or call us today to schedule a consultation.